In 2024, I had the opportunity to design a t-shirt for Lidl US employees to wear in the Capital Pride parade and festival. I chose to create a modular design blending identifiable grocery elements with LGBTQ+ iconography and colors tied together with a classic comic book style.
After the design was selected and approved, extensions were requested for additional touchpoints across a larger pride campaign, including tents,
promotional flyers, internal presentations, and parade float.
promotional flyers, internal presentations, and parade float.
Disclaimer: This is my portfolio and does not necessarily represent the views, opinions, position, strategies or beliefs of Lidl US, LLC & Affiliates.