As a packaging designer at Lidl US, I have had the opportunity to design and launch multiple strategic brands into the private label assortment. As the primary designer, I work with multiple stakeholders to ensure designs accurately represent products and resonate with consumers.
Milbona Cheese
Milbona Cheese encompasses over 50 SKUs developed over a 6 month timeframe. The design goals were to evoke a sense of freshness through use of field imagery, differentiate SKUs through use of color variety, and engage consumers with playful fonts
Dulano Chilled Meats
Dulano includes over 40 SKUs across three distinct pricepoints, each with their own audience and occasion. The primary design goal was to find ways to differentiate each tier while still making the brand feel unified and identifiable. As the lead designer, I worked with team members to create a brand segmentation and conduct market analyses to develop proper color palettes, legible font choices, and clear wayfinding for the consumer.
Disclaimer: This is my portfolio and does not necessarily represent the views, opinions, position, strategies or beliefs of Lidl US, LLC & Affiliates.